HEAR FROM OUR
INDUSTRY EXPERTS

Greg Muzzillo
Proforma took five of Counselor's Top 10 list

FIVE SECRETS TO CREATING MILLION-DOLLAR SUCCESS
Date: Thursday, January 3, 2019 at 11:00 AM
Location: West Building, Halls A1 - A4

Description: One of the best things about the ad specialty industry is that it offers smart salespeople the potential for unlimited success. In this can’t-miss session taught by Proforma founder Greg Muzzillo, you’ll discover the five top strategies that can help you achieve your biggest profit ever in 2019. You’ll leave knowing:

  • The proven steps Muzzillo used to build a $500 million company
  • How you can achieve $1 million in sales starting this year
  • Ways to identify and eliminate the common barriers to success

Proforma took five of Counselor's Top 10 list

FOUR STEPS TO BUILDING A MILLION-DOLLAR DISTRIBUTORSHIP
Date: Sunday, January 13, 2019 at 12:15 PM
Location: Breakers F

Description: This session is for newer, emerging or smaller distributors that want to build a million dollar distributorship. There are critical steps that are required to build and maintain a million dollar company in our industry. Even the largest distributors in our industry were small at one time. These critical steps are what separates those who experience ongoing dynamic growth and those that struggle and stagnate.



CREATING A FAST GROWING BUSINESS
Date: Monday, January 14, 2019 at 9:30 AM
Location: Breakers D

Description: This session is primarily for existing distributor owners that want to accelerate their growth and success. These 7 keys are what we teach our distributor owners at Proforma and the reason why 17 of our owners were listed by Inc. Magazine on their Inc. 5000 listing of the fastest-growing companies.

GREG MUZZILLO

Greg Muzzillo founded Proforma in 1978, one year after graduating from college. He started the company’s franchising operations in 1986. Today, Proforma has more than 700 franchise offices worldwide with over $500 million in sales. The company has been named to Inc. magazine’s list of the 500 Fastest Growing Private Companies in America three times.

Greg and his wife, Vera Muzzillo, CEO of Proforma, have 10 children and three grandchildren. Together, they serve on the Board of Directors of the University of Florida Entrepreneurship & Innovation Center and co-sponsor the $50,000 annual Big Idea Gator Business Plan Competition.



Dollar Sign
Proforma took five of Counselor's Top 10 list

WIN LARGE ENTERPRISE ACCOUNTS
Date: Monday, January 14, 2019 at 11:45 AM
Location: Lagoon J

Description: During this session you will learn the five key activities to help you identify and win large enterprise accounts. Participants will learn best practices for growing large account programs year-over-year, successful strategies for selling and implementing major account programs, and how to identify good opportunities vs. bad opportunities.



ABOUT TOM RIZZI

Tom Rizzi joined Proforma in 2014 and is focused on helping distributors identify and win million dollar plus opportunities in major accounts. Tom has more than 25 years of business development and senior sales management experience in both the print and promotional products industries.

Working with clients such as Coors Brewing Company, Novation, Verizon, American Heart Association, Nieman Marcus and more, Tom has helped win more than $1 billion in sales throughout his career. His expertise in working with North American and global accounts enables Tom to identify high level opportunities develop client solutions and increase their bottom line.

Tom Rizzi
Chris Piper
Proforma took five of Counselor's Top 10 list

YOU CAN’T SKIP THIS AD
Date: Sunday, January 13, 2019 at 2:45 PM
Location: Breakers F

Description: It’s more important now that businesses must start using promotional products effectively to help create brand touch experiences in this era of ad avoidance and ad blockers. Learn how to position promotional products effectively with traditional advertising medium and adding value to marketing campaigns and helping to extend their life driving ROI for the advertiser. Learn how to utilize case studies so that you can tell great stories of how a promotional product motivated and drove an action.



ABOUT CHRIS PIPER

Chris Piper has more than 20 years of experience helping independent sales professionals grow their businesses and win enterprise level accounts. Piper is Vice President of Business Development at Proforma, helping accelerate the organization’s growth by coaching Proforma Owners to maximize their business success.

Piper, a PPAI Fellow, has shared his marketing and branding knowledge with companies such as Nike and Intel, various Fortune 500 businesses and universities. He has been a featured speaker at Promotional Products Association International’s (PPAI) annual Expo and has presented to The Association of Luxury Suite Directors (ALSD.com). Prior to joining Proforma, Piper served as Vice President of Business Development with Boundless, Regional Vice President with HALO Branded Solutions and as Director of Business Development with PPAI.

THE POWER OF PROFORMA

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