FIVE SECRETS TO CREATING MILLION-DOLLAR SUCCESS
Date: Thursday, January 3, 2019 at 11:00 AM
Location: West Building, Halls A1 - A4
Description: One of the best things about the ad specialty industry is that it offers smart salespeople the potential for unlimited success. In this can’t-miss session taught by Proforma founder Greg Muzzillo, you’ll discover the five top strategies that can help you achieve your biggest profit ever in 2019. You’ll leave knowing:
FOUR STEPS TO BUILDING A MILLION-DOLLAR DISTRIBUTORSHIP
Date: Sunday, January 13, 2019 at 12:15 PM
Location: Breakers F
Description: This session is for newer, emerging or smaller distributors that want to build a million dollar distributorship. There are critical steps that are required to build and maintain a million dollar company in our industry. Even the largest distributors in our industry were small at one time. These critical steps are what separates those who experience ongoing dynamic growth and those that struggle and stagnate.
CREATING A FAST GROWING BUSINESS
Date: Monday, January 14, 2019 at 9:30 AM
Location: Breakers D
Description: This session is primarily for existing distributor owners that want to accelerate their growth and success. These 7 keys are what we teach our distributor owners at Proforma and the reason why 17 of our owners were listed by Inc. Magazine on their Inc. 5000 listing of the fastest-growing companies.
Greg Muzzillo founded Proforma in 1978, one year after graduating from college. He started the company’s franchising operations in 1986. Today, Proforma has more than 700 franchise offices worldwide with over $500 million in sales. The company has been named to Inc. magazine’s list of the 500 Fastest Growing Private Companies in America three times.
Greg and his wife, Vera Muzzillo, CEO of Proforma, have 10 children and three grandchildren. Together, they serve on the Board of Directors of the University of Florida Entrepreneurship & Innovation Center and co-sponsor the $50,000 annual Big Idea Gator Business Plan Competition.
WIN LARGE ENTERPRISE ACCOUNTS
Date: Monday, January 14, 2019 at 11:45 AM
Location: Lagoon J
Description: During this session you will learn the five key activities to help you identify and win large enterprise accounts. Participants will learn best practices for growing large account programs year-over-year, successful strategies for selling and implementing major account programs, and how to identify good opportunities vs. bad opportunities.
Tom Rizzi joined Proforma in 2014 and is focused on helping distributors identify and win million dollar plus opportunities in major accounts. Tom has more than 25 years of business development and senior sales management experience in both the print and promotional products industries.
Working with clients such as Coors Brewing Company, Novation, Verizon, American Heart Association, Nieman Marcus and more, Tom has helped win more than $1 billion in sales throughout his career. His expertise in working with North American and global accounts enables Tom to identify high level opportunities develop client solutions and increase their bottom line.
YOU CAN’T SKIP THIS AD
Date: Sunday, January 13, 2019 at 2:45 PM
Location: Breakers F
Description: It’s more important now that businesses must start using promotional products effectively to help create brand touch experiences in this era of ad avoidance and ad blockers. Learn how to position promotional products effectively with traditional advertising medium and adding value to marketing campaigns and helping to extend their life driving ROI for the advertiser. Learn how to utilize case studies so that you can tell great stories of how a promotional product motivated and drove an action.
Chris Piper has more than 20 years of experience helping independent sales professionals grow their businesses and win enterprise level accounts. Piper is Vice President of Business Development at Proforma, helping accelerate the organization’s growth by coaching Proforma Owners to maximize their business success.
Piper, a PPAI Fellow, has shared his marketing and branding knowledge with companies such as Nike and Intel, various Fortune 500 businesses and universities. He has been a featured speaker at Promotional Products Association International’s (PPAI) annual Expo and has presented to The Association of Luxury Suite Directors (ALSD.com). Prior to joining Proforma, Piper served as Vice President of Business Development with Boundless, Regional Vice President with HALO Branded Solutions and as Director of Business Development with PPAI.
The assistance that Proforma provides in terms of the RFP and the presentation process is second to none. Having the ability to talk in with a $500 million company behind me speaks volumes for my business.
I was approaching multimillion-dollar clients, and they didn’t feel comfortable giving business to a company doing under a million dollars in sales. Now that I’m with a $500 million company, nobody has any doubts.
Prior to joining Proforma, we had no experience pursuing an acquisition. Proforma's Mergers & Acquisitions Team made us feel confident and supported throughout the entire process. They assisted us with drafting letters of intent, helped review documents, dealt with brokers and helped us strategize the payment structures. It's exciting to know that by partnering with Proforma, we will always have their support.”
The financial funding on large project support is a big help. The vendor relationship programs offered give a vast array of product and service knowledge, support partnerships and competitive pricing over our competition. This positions our office and network to be a ‘one source, infinite resources’ marketing company for our clients.
A company with a lean staff couldn’t attack a lot of these large opportunities with confidence without having the backing of Proforma. Proforma has been a huge part of our success.